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TIM HORTON’S NHL HERITAGE CLASSIC

The Event

The 2019 NHL Heritage Classic (branded as the 2019 Tim Hortons NHL Heritage Classic for sponsorship reasons) was an outdoor regular season National Hockey League (NHL) game. The game, the fifth Heritage Classic, was held on October 26, 2019 in Winnipeg.

Photo Credits :

TNSE

OUR ROLE

Event Director, Tim Horton’s NHL Heritage Classic (2016)

  • In consultation with the NHL and True North Sports & Entertainment, developed and managed all events relating to Tim Horton’s Heritage Classic week on behalf of the Winnipeg Jets Hockey Club.
  • Acted on behalf of True North Sports & Entertainment in matters relating to the NHL and Heritage Classic game day events and operations, managed marketing, sales and promotional initiatives, led special event and tourism funding application processes and reported progress and financials to the True North executive council bi-weekly.
  • Envisioned and oversaw the player and alumni programs during Heritage Classic weekend.